Yep, you read that subject line correctly! Your most valuable asset is NOT time.
It's Attention.
Attention is the currency of today's world. Ads, free trials, free social media profiles (heck, even this newsletter), are all competing for your attention. The algorithms are focused on maximizing the Time you spend on that streaming service, feed, game, or news outlet. So, where is your attention going each day?
In 2025 if you’re not intentional about what gets your attention, it may be decided for you, and it may not be in your best interest. (This newsletter is)
“Attention residue is the mental distraction that lingers from a previous task, impacting focus and cognitive capacity when switching to a new one.” Do you ever leave a slime trail of attention residue behind you?
The attentive man will always get the next raise, always feel more fulfilled in the home, always see better results in the gym, always create a more meaningful relationship with God than the distant man.
The primary currency is not Time, it's Attention.
But hey, I've got good news!
Even if you have been caught in the onslaught for years, you can rewire your brain to cultivate Focus. It will take work to interrupt old neuropathways you've been traveling for years and build new ones, but the horizon is not as far off as you think. (Check out how Sathiya Sam is doing exactly that for porn recovery!)
Where do you need to be more present, focused, and ATTENTIVE in YOUR life?
Faith: If God had a message for you, have you given him enough attention to speak to you? (this video inspired me in that area). Literally find your closet to remove distractions as you connect with heaven in prayer.
Family: Are you 100% present at the dinner table? Studies on this show the dinner-table impact on family relationships is off the charts! Next dinner time, be sure you leave your phone and its million notifications in another room and be intentionally attentive. What happens when you do? (We’d love to hear! Email us)
Fitness: Find that playlist that gets you locked in at the gym. Write down your workouts. Consider a workout buddy if that helps!
Finance: Do you have scheduled time to give 100% attention to your finances? What would it look like to attentively lead your money instead of reacting to it?
Fun: When’s the last time you unapologetically played something you love?
Your Faith, Family, Fitness, Finances, and Fun are all just waiting for you to see them.
You GOT this!
Justin & Jared
